Free checklist

50-Point Ecommerce Automation Audit

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Work through this audit before you buy another tool. Every unchecked box is a gap in your store system. Tick what you already have; the empty boxes are where to start. This audit maps to the system taught in AI Ecommerce Systems (see the course).

Product data and catalog (1-8)

• 1. Every product has a clear, descriptive title with no keyword stuffing.
• 2. Required attributes are filled for every product (no empty fields).
• 3. Units and vocabulary are consistent across the whole catalog.
• 4. Variants (size, colour) are modelled, not hidden in the description.
• 5. Price and stock are always accurate.
• 6. Images have descriptive file names and alt text.
• 7. SKUs follow one naming convention.
• 8. There is one source of truth for product data.

Product pages and discovery (9-16)

• 9. Above the fold shows title, key benefit, price, and a primary call to action.
• 10. Each page answers the top three buyer questions.
• 11. Valid Product and Breadcrumb structured data is present.
• 12. Categories are shallow and contain no orphan products.
• 13. Comparison pages exist for your main alternatives.
• 14. A merchant feed is generated from the same data.
• 15. Pages load fast and work on mobile.
• 16. One primary call to action per page.

Content operations (17-22)

• 17. A brand voice guide exists, including banned claims.
• 18. Product copy is drafted in batches from product data.
• 19. Every AI-assisted draft passes human review before publishing.
• 20. Claims and specifications are verified with sources logged.
• 21. FAQs, buying guides, and comparison content are maintained.
• 22. A content approval workflow exists with a version log.

Lead capture and email (23-30)

• 23. Capture forms use explicit consent, unchecked by default.
• 24. A useful lead magnet is offered (not a generic PDF).
• 25. Popups are delayed and easy to dismiss.
• 26. Subscribers are segmented by behaviour.
• 27. A welcome sequence of about five emails is live.
• 28. Cart recovery is configured and suppresses on purchase.
• 29. Post-purchase and win-back flows exist.
• 30. Unsubscribe is one click and honoured.

Automation (31-36)

• 31. New orders trigger fulfilment reliably and exactly once.
• 32. Shipping and delivery updates are sent automatically.
• 33. Support questions are routed and answered from a knowledge base.
• 34. Review requests are timed after delivery.
• 35. Every workflow has retries, an error branch, and logging.
• 36. Failure alerts reach a human.

Support and reviews (37-42)

• 37. A searchable knowledge base answers recurring questions.
• 38. Negative review sentiment routes to support.
• 39. Refund and return workflows are consistent.
• 40. Escalation hands off to a human with context.
• 41. Response-time targets are defined.
• 42. Support volume is tracked per 100 orders.

Analytics (43-46)

• 43. An event dictionary is defined and consistent.
• 44. Consent-gated analytics is installed and tested.
• 45. A funnel view shows where buyers drop off.
• 46. One dashboard with six metrics is reviewed monthly.

Security and privacy (47-50)

• 47. API keys are scoped and stored in a secret store.
• 48. Customer data is minimised and retention is defined.
• 49. Webhooks are verified and idempotent.
• 50. Backups exist and a restore has been tested.